If you are keen to learn what is a good website strategy, I assume you already know what is a website and how does it work. If not, please read the guide I did wrote earlier. It’s important you know how it works and what factors impact the success of a personal or business site. There are many articles about websites on the web, however, in this guide, we look at how to develop a strategy fast and easy for any small business website design, hosted with SeekaHost.app the World’s best get online web application. After a year of experimenting and testing what sites work best and how to provide the best blogging platform that also performs better on search engines, we have crafted the ultimate solution. So, if you have not yet built a site yet using the SeekaHost.app get started by creating an account, so you can be online with a self-hosted WordPress site. As a business owner, when you decide to invest in a new store, or plant, or an assembly line, you invest a lot of time in planning. You weigh the various factors at play and plan accordingly. The decision is never because you had a hunch. There is adequate research and SWOT analysis. If needed, you bring in experts and consultants to give an opinion. Why should a website be any different? It requires as much strategy and thought as any other business process. The modern-day rise of the digital economy makes a website the most important aspect to pay attention to. Think about Amazon, one of the world’s most successful websites and its content presentation and web marketing strategy has led to its a success. What is a website strategy? We define strategy as a plan of action for achieving an end goal. It differs from a tactic in that strategy is long term, whereas tactic is short-term adjustments to the strategic plan. Business strategies usually involve fundamental questions: Where the business is currently and what it wants to achieve in the future? Should we change the product line in keeping with changes in technology and preferences? How will the business acquire the funds necessary for the change? How is the change to be effected (acquisition, organic growth, strategic partnership, etc)? When the same train of thought is applied to the development of a website, it is called website strategy. Putting together a domain name with a few web pages is not sufficient. At the most, such a haphazard approach establishes a presence on the web but accomplishes little more. In the case of a business, the purpose of a website is to generate more revenue, aid in the expansion of sales channels, broadcast information, and receive feedback. Website strategy begins when you ask yourself: How important is the website for the business? Why does the business have a website? What is its role in your business development plan? Who is the audience? Will the website SEO be managed by an in-house team, outsourced to an agency, or a mix of both? What role would social media play in digital strategy? How to formulate a website strategy that works? 1. Define the goal Website strategy begins with defining the role of your site and aligning it with the main business development strategy. Is it an online store or hybrid model that works alongside the physical business or an informational website? You need to develop long and short-term goals for the site. An example: In the short term, the site would partner with the physical store and provide an online presence. In the long term, the website would evolve into a separate e-commerce business that shares the same backend and warehousing with the physical store but has its own branding. The short-term goal can be further analysed: How would the online store function? What is the technology to be used? Who would be logistics partners? How will SEO be managed? Who would maintain the site and update product pages? Of course, there is nothing wrong with buying a domain name for a few dollars and creating a basic website before you have chalked out all of these answers. But it is advisable not to take the site mainstream, invest in search engine marketing without a detailed plan of action. If the site does become an overnight success (and that does happen) and crashes under the weight of visitors, its reputation would never recover. 2. Focus on the target audience Is the site a B2B or B2C platform? A B2B platform reaches out to other businesses, while a B2C site targets the customers directly. Alibaba is an ideal and most well-known example of a B2B site, while Amazon is the foremost among B2C sites. Accurate targeting is important. The way in which the site would look and operate depends on the audience. A B2B site focuses less on aesthetics and is more functional. However, most of them require custom coding and design. A B2C site is relatively easier to set up with a SaaS platform such as Shopify and WooCommerce. While the technology is off the shelf, each site needs a unique appeal much like the décor of a store that draws in visitors. Design of navigation, layout and choice of templates are of the highest priority. Moreover, the marketing tactics differ widely. B2B sites are not as fervently marketed on social media. Whatever the type of site, the end goal is to attract promising leads. Unless one has a cogent idea of these aspects, a suitable website strategy cannot be configured. 3. Choose correct technology A website is only as good as the technology stack it employs. The basics are quite simple and can be understood easily. Essentially, there are two parts to a site – the frontend (which is displayed on a browser) and a backend (that resides on a server). The frontend is created with the help of HTML, CSS and JavaScript. The backend depends on Python, PHP and databases such … Continue reading What is a Website Strategy and how to develop a good strategy for your site?